Your Hair, Your Ritual — Explore the Essentials That Keep it Soft.

WELCOME TO

Keep It Soft^TM Essentials

4 STEP

COMPLETE HAIRCARE SYSTEM

LIMITED KITS AVAILABLE

100%

PLANT-BASED & SULFATE-FREE

Everyday Essentials

Your Everyday Essentials

Discover our Everyday Essentials — single products made with quality ingredients to nourish, hydrate, and refresh your hair daily. From gentle cleansers to lightweight oils, each formula helps maintain softness, shine, and balance between salon visits.

Shop Everyday Essentials

Essentials Collection Kits

Shop The Essentials Collection — curated care sets crafted with quality ingredients to cleanse, hydrate, and protect your hair. Each set helps maintain moisture, reduce buildup, and keep your hair soft, manageable, and salon-fresh between visits

ESSENTIALS COLLECTION - SEA MOSS

Nourish, Refresh, and Revitalize Every Strand

Experience the complete 4-step Sea Moss & Peppermint haircare ritual — a curated system designed to cleanse, condition, detangle, and nourish your hair for softness, strength, and healthy growth.

Shop the Sea Moss Collection

SAVE $10 DURING PRE-SALE

ESSENTIALS COLLECTION - APPLE CIDER VINEGAR

Purify, Balance & Restore for a Naturally Clean Scalp

Experience the complete 4-step Apple Cider Vinegar haircare ritual — a curated system designed to deeply cleanse, hydrate, and nourish your scalp and strands for balanced, healthy hair.

Shop the Apple Cider Vinegar Collection

SAVE $10 DURING PRE-SALE

Features and Benefits

Unleash Radiance – The Results You Deserve

Plant-Powered Purity

Every product in our Essentials Collections is crafted with clean, botanical ingredients that nurture from root to tip—no sulfates, no parabens, just healthy hair made simple.

Real Results

Our 4-step systems are designed to hydrate, clarify, and strengthen your hair naturally—helping you achieve a refreshed scalp, restore moisture, and effortless shine.